dhc, provider of integrated software solutions is today inviting business professionals to attend its Microsoft Dynamics® Customer Relationship Management (CRM) event on Wednesday 18th November. The free-to-attend seminar will educate and inform about the traditional deployment of CRM, as well as the operational efficiencies that will benefit all departments within an organisation. The seminar will also introduce attendees to the concept of xRM (Anything Relationship Management)

As a Microsoft Gold Certified Partner, dhc brings an extra element to Microsoft Dynamics CRM through seamless integration, so that CRM can work alongside Access Dimensions Accounting and Finance software as well as dhc’s own workflow solution, iConnekt. dhc’s seminar, which will be hosted by Microsoft at its campus in Reading, will showcase the benefits of Microsoft Dynamics CRM and feature guest presentations from Partner Account Manager at Microsoft, Antony Ford and Partner Technology Specialist at Microsoft, Hayley Bass.

The Microsoft Dynamics CRM system is widely regarded as one of the most user-friendly CRM software suites on the market, as it is the only product that can be run directly from a familiar interface, such as Microsoft Outlook.  The software provides the standard CRM functionality for sales, marketing and service but by using the Microsoft stable of other leading products (such as SQL Server, Exchange Server and Windows Workflow Foundation), dhc believes that the product is re-shaping the industry using the xRM approach. The ‘x’ represents ‘Anything’ Relationship Management and is commonly being considered as one of the most flexible ways to replace legacy and bespoke software.   Some forward-thinking organisations are now beginning to use the xRM model to redefine and quickly replicate what would have only been previously achieved by writing customised software applications.

“Organisations have been implementing and using CRM software for a number of years now, traditionally within the sales and marketing departments,” says Director of dhc, Matt Garman. “Many CRM systems have had low user adoption due to complicated interfaces. Microsoft Dynamics CRM is one of the best-selling CRM systems in the market, so it will be interesting to see how Microsoft is changing the CRM landscape with its xRM model.”

Microsoft Dynamics CRM is a fully integrated business relationship management solution that can be used at all levels of an organisation. Not just a typical CRM system, it has the capability to easily create and maintain a clear view of customers from first contact and purchase through to implementation, post-sales and support services.

The seminar is the first in a series being held by dhc. Future Microsoft Dynamics CRM seminars will take place:

Wednesday 3rd February 2010 - Microsoft Dynamics CRM/xRM Seminar – Microsoft, Victoria, London
Tuesday 16th March 2010 - Microsoft Dynamics CRM/xRM Seminar – Microsoft, Reading
Thursday 20th May 2010 - Microsoft Dynamics CRM/xRM Seminar – Microsoft, Victoria, London

For further information or to register for any of the seminars please contact Louise Howland at dhc on 01483 413381 or at louise.howland@dhcltd.com. Registered attendees will receive two free dhc white papers on sales productivity and customer retention.